Frequently asked questions
Key answers: how Snowballs work, how to pick a format, and how teams work safely.
What are Snowballs and why do I need them?Click to expand+
Snowballs are internal credits used to create and process ad videos. The more complex the video (quality, duration, effects), the more Snowballs it consumes.
Snowballs are included in subscriptions or can be purchased as packs — useful when you need more volume quickly.
Where do I start if I’ve never made video ads?Click to expand+
- Open the studio and create a project.
- Pick a format (e.g. 9:16 for Reels/Shorts).
- Write a short offer and benefit.
- Create a few options and compare.
- Download the video and run it in your ad account.
Tip: make 3–7 options right away. Often, you’ll find a strong combo early: first seconds + offer + action.
Which formats are available and what should I choose?Click to expand+
Most common formats:
- 9:16 — TikTok / Reels / Shorts (vertical shorts).
- 1:1 — universal for feed placements.
- 16:9 — YouTube, websites, presentations.
If unsure, pick 9:16 — it’s the most universal for performance videos.
Can I buy Snowballs without a subscription?Click to expand+
Yes. You can purchase Snowballs as packs — great for one‑off tasks or seasonal campaigns.
Packs and conditions are on the pricing page.
Can I combine a promo code with a referral discount?Click to expand+
No. Only one discount type applies per payment: either a promo code or a referral coupon. This keeps pricing predictable.
How does the referral program work?Click to expand+
A friend gets 50% off the first payment, and you get a 50% coupon for the next payment after they successfully pay.
Details and your code are on the referral page.
What if a payment is cancelled or fails?Click to expand+
Discounts and coupons don’t expire immediately. They’re locked in after a successful payment. If a payment fails, bonuses stay available.
Can we work as a team and share access?Click to expand+
Yes. On team plans, you can create a space (company) and invite members. Projects, Snowballs and limits are shared within the space.
Can I switch between personal mode and a company?Click to expand+
Yes. If you have a space, you can switch context: personal or team. Useful when you manage several directions.
Will there be a watermark on the video?Click to expand+
It depends on your plan. Higher tiers can provide white‑label results (no watermark).
Compare conditions on the pricing page.
Can I use videos in commercial ads?Click to expand+
Yes. Videos are created for commercial use. However, compliance with ad platform policies (trademarks, restricted categories, etc.) remains the advertiser’s responsibility.
How do I get stronger results?Click to expand+
- Make a few options and compare the first seconds — they’re key for retention.
- Keep one main point per video: specific and uncluttered.
- Clarify the audience and the benefit: who it’s for and why it matters.
- Test different offers and different visual accents.